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Curriculum
OVERVIEW
This curriculum is designed to provide a foundation in various aspects of entrepreneurship, including business structuring, government contracting, marketing, financial literacy, and practical business development. Additionally, it incorporates interactive and hands-on activities like team building, real scenario problem solving, and business simulation games. Presentations and real-world problem-solving techniques will be emphasized throughout. A certification will be awarded upon successful completion of the course. Some classes may be conducted remotely depending on the instructor's availability.
WEEK 1-2: INTRODUCTION AND BUSINESS STRUCTURING
- Introduction to the Course & Goal Setting | Team Building Activity
- Types of Business Structures (Sole Proprietorship, Partnership, LLC, Corporation) | Case Study Analysis
- Legal Aspects of Business Structuring & Registration Process |
WEEK 3: GOVERNMENT CONTRACTING
- Overview of Government Contracting | Team Building Activity
- Identifying Contract Opportunities | Real-World Scenario
- Analysis
- Bidding and Proposal Writing | Group Presentation on Government Contracting Strategy
- Legal Aspects of Business Structuring & Registration Process |
WEEK 4: GOVERNMENT CERTIFICATIONS
- Importance of Government Certifications | Team Building Activity
- Types of Certifications MBE / WBE / Real-World Problem- Solving Session
- Application Process for Certifications | Presentation on Successful Certification
- Applications
WEEK 5: MARKETING AND ADVERTISING
- Basics of Marketing Strategies | Team Building Activity
- Digital Marketing Techniques (SEO, social media, Email Marketing) | Marketing Campaign Simulation
- Advertising Campaigns & Budgeting | Group Presentation on Marketing Strategies
WEEK 6: HANDS-ON BUSINESS DEVELOPMENT
- Developing a Business Plan | Team Building Activity
- Market Research and Analysis | Real-World Market Analysis Exercise
- Product/Service Development Strategies | Presentation on Product
- Development Plans
WEEK 7: FINANCIAL LITERACY
- Basics of Financial Management | Team Building Activity
- Understanding Financial Statements (Balance Sheet, Income Statement, Cash Flow) | Financial Analysis Exercise
- Budgeting and Forecasting | Presentation on Financial Planning
WEEK 8: TEAM BUILDING ACTIVITIES
- Importance of Team Building | Interactive Team Building Exercises
- Effective Communication and Collaboration | Real-World Communication Challenges
- Leadership Skills and Team Dynamics | Presentation on Leadership Strategies
WEEK 9: BUSINESS SIMULATION GAMES
- Cash Flow Game Introduction & Rules | Team Building Activity
- Cash Flow Game Simulation & Debrief | Real-Scenario Financial Problem Solving
- Entrepreneurial Game Introduction & Rules | Group Presentation on Game Strategies
WEEK 10: ADVANCED BUSINESS DEVELOPMENT
- Sales Strategies and Techniques | Team Building Activity
- Networking and Building Relationships | Real-World Networking Exercise
- Customer Relationship Management (CRM) | Presentation on CRM
- Implementation
11: BUSINESS LAUNCH PREPARATION
- Finalizing Business Plans and Strategies | Team Building Activity
- Setting Up Operations (Logistics, Supply Chain) | Real-World Operations Setup Exercise
- Risk Management and Contingency Planning | Presentation on Risk
- Management
WEEK 12: BUSINESS LAUNCH AND REVIEW
- Soft Launch and Feedback | Team Building Activity
- Review and Adjustments | Real-World Problem Solving and Feedback Session
- Final Launch Event & Graduation Ceremony | Group Presentation on Business Journey